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Effective retail store design will increase your traffic flow and your bottom line! If your sales are not as strong as they should be, improving your shop design can entice new customers to shop with you. A proper retail store design is the key to attracting new customers, but can also play an important role in retaining the customers you already have. So how can a shop designer help enhance your retail space? From the outside in…………………… The first impression that customers will have of your business is from the exterior of your shop, so it's important that it's attractive and conveys the right image for your target market. The windows of your shop are the eyes and the interior is the soul. Infuse your space inside and out with personality and give customers a reason to come back! A shop designer will ensure that your signage grabs attention and that your display windows are bright and appealing. You only have 2.5 seconds to grab the attention of potential buyers so you better have great windows! It is also imperative to update displays at least every two weeks. Mannequins must be changed out every week Thursday so they are fresh for weekend business! Crunching the numbers………………. Sure, it's important to attract customers inside, but you don't want to blow your entire budget on creating a dazzling shop front. After all, if your interior fittings are dated and maybe boring, customers are likely to leave and not come back, meaning you've wasted your money. Shop designers can tailor a retail redesign to your budget, giving the interior just as much attention as the exterior, so that customers will not be disappointed upon entering your store. You must keep in mind that shopping is a form of entertainment and your store is the stage. Once you have them in the door we have design tricks to keep them longer. The longer in a shop you increase the likely hood of a purchase by 50%! Small changes, big impact………………. Updating your retail space doesn't have to cost a fortune - even minor changes can make customers take notice or view your business in a different light. Consider things like: · a new color scheme · updating signage and window displays · effective space planning · creating a high profile entry point · pulling up tired old carpet and opting for polished floors · updating your lighting · re merchandising · Updating bags, hangers, hangtags, fixtures, etc… · Internet marketing….tap into new customers! A smaller redesign will have the added benefit that your shop will be closed for a shorter amount of time, meaning you can get back to making sales ASAP. We typically don’t impede your business and work off hours. Flexible shop design………………………… Retail is detail and updating your store regularly with just small changes can make a huge difference. Creating a flexible design is key to making simple updates easy without breaking the bank! Modular fittings are a good way to ensure that your shop design will meet your future needs, as you can customize the layout and configuration. Also think about signage that is easily updated, perhaps on a seasonal or yearly basis, providing a new look without the expense. We are a full service Design Group with ALL visual merchandising and design needs covered. A winning design…………………………… We can help you create a winning retail space that attracts customers inside, helps them find exactly what they need and keeps them coming back. For a free design estimate please feel free to contact us at A HoboJane Reaction 7142348741 sarajanemartini@yahoo.com |
